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Video Production

Style + Reliability Drive Life Fitness “Integrity”

Building on two decades of innovation and consistent, reliable quality with its Integrity treadmill, Life Fitness recently launched a new version of its “trusted workhouse” at the 2017 IHRSA Show in Los Angeles this past March.  As with dozens of other promotional films it has created for Life Fitness over the years,  Chicago video production company Richter […]

Resource Gems For Video Production Creatives

Having managed over 3,000 video productions over the past 20 years, the creative team at Richter Studios has amassed a unique “grab bag” of creative resources. These hard-to-find gems have helped shape and inspire so many of our projects. If you are a fan of outstanding typography, editing, animation, cinematography or sound….do we ever have some revealing discoveries in […]

Meet The Incredible “STEAM” Superstars

As film fans know all too well, it’s a very rare and special treat when sequels are actually better than their originals. However, from time to time this unique type of creative feat does occur. As a follow-up to a spectacular win at the prestigious 2016 Cannes Corporate Media & TV Awards in Cannes, France, the creative team at Richter Studios has just […]

ESPN Monday Night Football / GMC Commercial

Richter Studios was recently selected by the world-renowned creative agency ESPN CreativeWorks to manage the local production of a new ESPN/GMC nationwide commercial featuring Monday Night Football host Jon Gruden.  The 2003 Super Bowl Champion coach was in the Windy City for the Halloween game between the Chicago Bears and the Minnesota Vikings.  Filming occurred the following day. “It […]

New Office Depot Spot Features Clever Wordplay

Richter Studios recently shot and edited a commercial for Office Depot that plays on a clever word reference for the exclusive Highmark Brand of products featured in their stores. The commercial features a memorable lead character named “Mark” (portrayed by Scott Sawa from Karen Stavins Enterprises) who unknowingly champions Highmark products throughout an office setting. Richter Studios […]