Promo Videos: Increase Brand Awareness
Maybe you are looking to raise brand awareness. Maybe you want to expand customer loyalty. Or maybe you just want to drive increased sales. A promotional video production can accomplish all of these things and more. Richter Studios is a promo video company that can deliver results.
What Are Promo Videos and Why Invest In Them?
A promotional video production is designed to increase public awareness about your brand, a new venture, a cause you care about, or a product offering to drive increased sales. Regardless of what is being publicized, effective promo videos tend to have common characteristics:
- Seek to create an emotional connection with your target audience.
- Messaging is not overly detailed and is simple to understand.
- Content is engaging and durations are relatively short.
- Convey a clear call to action.
Today, we live in a world that is saturated with information — all competing for the attention of your target audience. As a promotional video agency, Richter Studios knows how to cut through the noise and get your message heard.
What Are Best Practices For A Promotional Video Production?
Learning how to create a promotional video for your product, new venture, or overall brand starts with finding the right production partner. A promo video production company like Richter Studios can guide you at every step in creating an effective promotional campaign:
- Get to know your target audience.
- Clearly define key messaging.
- Engage your audience in a language the can relate to.
- Seek to connect with your audience on an emotional level.
- Keep it simple. Avoid overly complex messaging.
- Be authentic. Stay true to your core message.
Well-produced promo videos can elevate awareness, foster brand loyalty, and influence purchasing decisions.
What Is The Process For Creating A Promo Video?
The process for creating a promo video follows a linear flow similar to most other video productions — from Pre-Production, to Production, and through Post-Production:
- Know your target audience and define key messaging.
- Choose a storytelling style that best suits your unique story.
- Whenever possible, Invest in the creation of storyboards.
- Find the ideal filming location(s) and cast onscreen or voice talent.
- Invest in cinema cameras and lenses for greater production value.
- Enhance your promo video with graphics, animation, and sound fx.
Though every step in the promotional video production process is important, investing time in Pre-Production is the surest way to ensure a successful outcome while avoiding wasted effort and unnecessary expense.
How Can I Differentiate My Promotional Video Production?
A great place to start is by being authentic and true to the message you are promoting. That alone will create differentiation. To further make your promo video production stand out, consider the following:
- Focus on what makes your story unique and keep the message simple.
- Cast professional talent and find the right filming location(s).
- Carefully consider lighting to achieve a more cinematic look.
- Add animation and stylistic graphics where appropriate.
- For added polish, invest in Color Grading and Sound Design.
Take a deeper dive into these topics and more to explore how Richter Studios can differentiate your promo video by clicking the link below.
I've worked with them on a variety of project types, and their entire team has delivered over and over again.
“Richter Studios has delivered A+ work for our brand for multiple years. Their attention to detail, first class professionalism and passionate creative strategies has added a significant boost to our digital content and online identity. I've worked with them on a variety of project types, and their entire team has delivered over and over again. The communication between our team and Richter is exceptional, there are never surprises and we always seem to be on the same page. Highly recommend Richter for your upcoming video production needs.”
Pete Doherty | The Walsh Group
Facts About Video Production By Richter Studios
The master craftsmen at Richter Studios have developed over 11,000 "films" over 23 years. Our portfolio has won over 60 international awards.
Companies which are a good fit to retain Richter Studios have a deep affinity for creative excellence. We seek to build lasting partnerships that inspire our creative team to develop powerful video and animation solutions for our clients. Our pricing structure reflects the craftsmanship which has been featured at the world's most celebrated red carpet events.
How Long Does It Take To Produce A Video?
It often depends on the style of the video production that you'd like to pursue. An instructional video, trade show video, or social media video can take as little as 4-6 weeks. Larger productions — like brand films or commercials — can take 8-12 weeks.
How Much Does It Cost To Produce A Video?
An animation-based explainer video can cost as little as $15K. Productions that require custom filming — like corporate videos or testimonial videos — typically begin around $25K. Larger productions — like brand films or commercials — which require multiple days of filming, aerial cinematography, or sophisticated animations often range between $50K to $100K. If you have an established budget, we can also work backwards to find the creative approach that's right for you. Repeat clients enjoy more flexible rates and priority scheduling.
What Do I Need To Do To Get Started With Richter Studios?
The easiest way to get started is to visit our contact page and fill out a brief form. You can also call us by phone at (312) 861-9999 or chat with our representatives directly from this page. Once we learn more about your project, we'll prepare a formal proposal outlining our approach with a line item cost.
Looking for some great promo video examples?
Each of these clients leveraged our promotional video production services. No two productions are exactly the same but we encourage you to explore our portfolio to view examples of similar work or to find inspiration for your next video production.