Corporate Video Production
Strategic Communication That Informs
The purpose of a corporate video production is to answer standard business questions. A company overview, office tours, employee features, training videos and product demos are all examples of corporate video productions. As a video production agency, we work closely with your team to map out a B2B video strategy for your video launch. As part of our production approach, we strive for ways to differentiate your corporate video by infusing the art of cinema, which improves overall quality and viewer retention.
What Is A Corporate Video and Why Invest In Them?
A corporate video is a strategic communication piece that provides standard information about a company. The audiences tend to be either internal or external-focused. Unlike a brand film, which communicates the soul of a company or the “why”, a corporate video typically answers the Big 5 questions: “Who, What, Where, When and How”. Typically, corporate videos:
- Contain answers to standard questions (ie. Who are we, what do we do, etc.)
- Clearly state the solutions they provide
- Feature interviews with key stakeholders
- Showcase B-Roll of their headquarters and warehouse/factory (if applicable)
An effective corporate video production communicates messaging through a combination of voice-over narration and interview responses. Graphics and light animation can come into play to show a company’s geographic locations or to briefly explain certain service offerings.
Investing in corporate videos is worth considering when standard messaging needs to be communicated about a company’s goals, objectives and mission statement.
Learn About All Our Video Styles
What Are Best Practices For A Corporate Video Production?
A corporate video can be straightforward or as creative as you wish. Typically, they tend to feature the following items:
- Interview responses (2-4 key stakeholders) should drive your messaging.
- Incorporate B-Roll or stock footage to humanize your story. Consider drone aerials of your building to highlight your location.
- Less is more. Avoid the temptation to say too much (ie. cover your company culture in a separate video).
- Be concise. A running time of 1-2 minutes is typical.
- Simplicity over complexity. Focus on the key takeaways (mission, vision, goals and objectives).
A well-produced corporate video is a great way to showcase your organization in a variety of ways — featured on your home page, in your office lobby, shared during in-person meetings, or presented to larger audiences in a conference environment.
A Creative Partner You Can Trust
How do I get started on my video production?
If you'd like to learn about the process to produce your video, call us at (312) 861-9999 or send a message.
What Is The Process For A Corporate Video Production?
Like any video production, you’ll follow a linear flow from Pre-Production, to Production, and through to Post-Production. For corporate videos, extra time and attention should be spent in the initial planning phase:
- Define your target audience, key messaging, and tone.
- Select a storytelling style that best suits your defined goals.
- Do a location scout at your offices prior to shoot to determine best environments to capture.
- Develop interview questions that will lead to desire messaging
- Factor in at least 45 minutes per interview.
- Film interviews earlier in day, when energy is higher.
Taking added time and care during Pre-Production to address topics like these is the best way to ensure a successful outcome while avoiding wasted effort and unnecessary expense.
How Can I Differentiate My Corporate Video Production?
Begin by being true to your company. Seek to tell your unique story. That alone will create differentiation. Then, take a departure from the word “video” and embrace a film approach. This ensures your corporate video production will benefit from a serious quality upgrade and better viewer retention of your messaging. To achieve this, you’ll need a cinematic approach to production:
- Cast professional voice talent and hire a professional production crew.
- Film with cinema-grade cameras and lenses.
- Go beyond a tripod to introduce camera motion.
- Consider filming with multiple cameras and drones to add a whole new dimension (ie. flyover your corporate headquarters).
- Have at least a 3-man crew, including a gaffer. Lighting is critical to achieving a cinematic look.
- Add animation where appropriate.
Take a deeper dive into these topics and more by exploring how Richter Studios can differentiate your brand by clicking the link below.
Richter Studios’ film illustrates a fascinating story of our work.
“In the era of digital transformation, technology is a means to delivering an elegant human experience. Richter Studios’ film illustrates a fascinating story of our work with one of our clients, showing the power of transformative technology that affects our everyday life.”
Rob Figliulo | SPR Consulting
FAQ’s About Corporate Video Production
What’s a good place to start developing an approach for a company video?
Look for creative inspiration. Search YouTube and other social media channels to identify video treatments that you feel would work for your company/brand. Study your competition and see what they’re doing. Be honest and assess what you feel is working for them. Then identify opportunities where your video campaign could gain an advantage. Your prospective customers are likely making these same comparisons and its important that you consider how your video(s) can make a better first impression.
How do I craft a clear and engaging message for a corporate video?
Less is more. Don’t try to cram every facet of your business into one video. Keep the focus to one or two key takeaways. If you feel the need to say more, consider additional videos. Additionally, what emotion(s) are you trying to convey? Trust? Optimism? Awe? It’s very important that viewers will be much more inclined to retain feelings about your video content than facts.
What are the essential elements of a successful video strategy for business?
Know your target audience. Develop messaging that speaks to them. Be concise with your video and know which specific emotions you want viewers to experience with your content. Educating customers, inspiring employees, and winning hearts and minds is best achieved through building a strong emotional connection with your video content.
What role should interviews play in effective corporate video production?
Interviews are an excellent way to humanize your brand. Consider infusing them when you are aiming to share thought capital from key leaders on your team; or when a satisfied client is willing to to summarize their positive experience with your company. If you are looking to convey a very specific message, scripted interviews (reading from a teleprompter) are best to pursue. If you are seeking authenticity, unscripted interviews are best but may lead to longer videos due to the length of certain interview responses.
What are some ways I can streamline my video production footprint and costs?
Since you will already be putting in the effort to organize your employees and office space to conduct a shoot, consider a slightly expanded production crew to capture photography and drone aerials at the same time. Additionally, you could fly key stakeholders to this same location for all interview filming (versus flying to them). Depending on the volume of content you are looking to capture, it may require a second day of onsite production. However, the time savings realized from not having to jump through many of the same logistical hoops for separate shoots at a later date could be worth it.
Is it a good idea to include video shot with a mobile device in a company video?
In the right creative hands, it may be possible but that depends on the intent of the video and target audience. The most common reasons for their use are practicality and budget. However, if you are looking to make a quality impression about your company, our recommendation is to avoid footage captured with consumer devices. While their image quality has improved, so have professional production cameras. In a saturated market, a great story and enhanced production quality will help your company video stand out.
When should I consider hiring professional talent for a corporate video production?
Professional talent can bring serious polish and quality to your video production. Consider featuring your employees for custom interviews and in footage of your work environment but avoid having them featured as a voice-over or onscreen host talent. Professional talent can bring creative polish and dependable performances for your corporate brand. Stick with the professionals when you want to stand out.
What are the pros and cons of using royalty-free stock footage?
The advantage of using stock footage is that they are usually cost-effective, high quality, and can represent specific creative content (e.g. aerial of Paris, France at night) that may be impractical to film on your own. On the flip side, there will likely be many companies using this same footage in their corporate videos.
Facts About Video Production By Richter Studios
The master craftsmen at Richter Studios have developed over 12,000 "films" over 24 years. Our portfolio has won over 75 international awards.
Companies which are a good fit to retain Richter Studios have a deep affinity for creative excellence. We seek to build lasting partnerships that inspire our creative team to develop powerful video and animation solutions for our clients. Our pricing structure reflects the craftsmanship which has been featured at the world's most celebrated red carpet events.
How Long Does It Take To Produce A Video?
It often depends on the style of the video production that you'd like to pursue. An instructional video, trade show video, or social media video can take as little as 4-6 weeks. Larger productions — like brand films or commercials — can take 8-12 weeks.
How Much Does It Cost To Produce A Video?
An animation-based explainer video can cost as little as $20K. Productions that require custom filming — like corporate videos or testimonial videos — typically begin around $35K. Larger productions — like brand films or commercials — which require multiple days of filming, aerial cinematography, or sophisticated animations often range between $50K to $250K. If you have an established budget, we can also work backwards to find the creative approach that's right for you. Repeat clients enjoy more flexible rates and priority scheduling.
What Do I Need To Do To Get Started With Richter Studios?
The easiest way to get started is to visit our contact page and fill out a brief form. You can also call us by phone at (312) 861-9999 or chat with our representatives directly from this page. Once we learn more about your project, we'll prepare a formal proposal outlining our approach with a line item cost.
Corporate Videos
Looking for some great corporate video examples?
Each of these clients leveraged our corporate video production services. No two productions are exactly the same but we encourage you to explore our portfolio to view examples of similar work or to find inspiration for your next video production.
Ready To Get Started With Your Production?
Looking to have an exploratory call about how to get started with your video, animation or photography project? We can step you through our creative process, pricing and more. Your journey to the red carpet begins with Richter Studios. Contact us now to learn more!