Infiniti Presents: The Race for Charity
High speed, high impact. Infiniti, the luxury vehicle division of Japanese automaker Nissan, markets in more than 50 countries and has been selling vehicles in North America since 1989. The annual Infiniti Coaches’ Charity Challenge brings together 48 of the top NCAA men’s basketball coaches competing to raise the most funds for their preferred charities. We’re proud to have been chosen to handle the drone cinematography for the automotive video production documenting one year’s Infiniti Race for Charity.
INFINITI | “THE RACE FOR CHARITY – PART 1” | AUTOMOBILE INDUSTRY
Hoops in loops. Ron Hunter, Kevin Ollie, Steve Wojo, Tad Boyle, and Johnny Jones aren’t ordinary racecar drivers. On this day, they were basketball coaching legends racing to raise cash for causes.
For this commercial television production, Richter Studios was part of a massive, multi-company crew that included professional drivers, pit crews, hosts, talent wranglers, hair and makeup pros, an art department, and fire and ambulance teams. As pioneers in aerial video, we were the logical choice to handle all of this production’s drone cinematography at a time when high-flying footage was still fairly new.
Richter Studios receives my highest praise as industry visionaries.
“For more than a decade, I led marketing for the most successful brands in recreational boating. Many of my most ambitious projects — including aerial cinematography — in that span have been in collaboration with Richter Studios. Their passion for the craft means they constantly push technical boundaries. Richter Studios receives my highest praise as industry visionaries, savvy business partners and fundamentally great people.”