Jeppson’s Malört – My First Malört
Commercials | Brand Films | Web Videos
As a spirit famous for being an acquired taste, a first sip of Jeppson’s Malört is an experience you don’t easily forget. Playing off that reputation, the “My First Malört” liquor campaign turns a rite of passage into a cheeky campaign launch built around misdirection. The commercial follows a group of friends recounting their memorable “first times,” leaning into suggestive dialogue and sexual innuendos before revealing the experiences in question aren’t what viewers might expect—they’re about their first tastes of Malört. Richter Studios brought the comedic concept to life with a cinematic approach that embraces the brand’s irreverent personality and unmistakable reputation. The campaign also caught the attention of Ad Age, earning a mention in its roundup, 10 Creative Campaigns to Know About Today.
JEPPSON’S MALÖRT – MY FIRST MALÖRT | LIQUOR CAMPAIGN
Bringing the humor behind “My First Malört” to life meant getting every performance and comedic beat just right. Richter Studios worked with professional on-screen talent who brought natural chemistry to the concept while maintaining the playful misdirection at the heart of the campaign. Filmed over a single day at The Native in Chicago’s Logan Square neighborhood, the commercial used the bar’s authentic atmosphere as the perfect backdrop for Malört’s unmistakable Chicago personality.
Richter Studios led the commercial video production from the early stages through the final edit, carefully shaping the performances and visual storytelling into a polished campaign launch that feels every bit as bold and mischievous as the brand itself.
They were able to grasp our technology, and put forth an excellent final product. A+ Work!
“I was looking for an Animation Company to produce an Animated Explainer Video for Marketing, and to use as a Sales tool for my Team. I wanted to depict the operation of our system versus the competitions systems, and show the differences. The video I received was better than expected! The Richter Studios Team was very easy and collaborative to work with. They were able to grasp our technology, and put forth an excellent final product. A+ Work!”
David Wick | Sales & Marketing Manager | Scientific Dust Collectors
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