You provide the product. We’ll furnish the creativity that sells it. Haworth is a western Michigan-based, family-owned office furniture manufacturer. Founded in 1948 by G. W. Haworth, the company designs and manufactures adaptable workspaces, including movable walls, systems furniture, seating, storage, and wood casegoods. To set their company apart via a series of office furniture videos and several recruitment spots, Haworth turned to our expertise in branded video content.
HAWORTH | CONTRACT FURNISHINGS INDUSTRY
The seat of improved productivity. Based on the natural design of the plant for which it’s named, Haworth’s Fern chair combines beauty with deeply researched design. Haworth says the chair, which flexibly supports a range of movement, not only boosts its occupants’ performance — it can even help with employee retention.
For this product videography, we used a single camera for interviews with the engineers, designers, and ergonomists who created the Fern, then added glowingly lit B-roll to show how this special seat comes together.