Office Furniture Videos


Video Production | Brand Films | Commercials3D Animation | Product Videos | Promo Videos

You provide the product. We’ll furnish the creativity that sells it. Haworth is a western Michigan-based, family-owned office furniture manufacturer. Founded in 1948 by G. W. Haworth, the company designs and manufactures adaptable workspaces, including movable walls, systems furniture, seating, storage, and wood casegoods. To set their company apart via a series of office furniture videos and several recruitment spots, Haworth turned to our expertise in branded video content.


The seat of improved productivity. Based on the natural design of the plant for which it’s named, Haworth’s Fern chair combines beauty with deeply researched design. Haworth says the chair, which flexibly supports a range of movement, not only boosts its occupants’ performance — it can even help with employee retention.

For this product videography, we used a single camera for interviews with the engineers, designers, and ergonomists who created the Fern, then added glowingly lit B-roll to show how this special seat comes together.

Pride and purpose. Our promotional video company produced this trifecta of employee recruitment spots to be aired regionally during the 2018 Winter Olympics.

Natural freedom, total support. Our motion graphics studio used 3D animation to visually peel apart the layers of the Fern chair.
From bowling alley to playroom, the Tetro chair back offers comfort, support, and easy cleaning. We used a Phantom camera for ultra-slow shots in this, our favorite among the office furniture videos we did for Haworth..

How do I get started on a video production?

If you'd like to learn about the process to produce your video, call us at (312) 861-9999 or send a message.

Send A Message To Ed!

Ready To Get Started With Your Production?

Looking to have an exploratory call about how to get started with your video, animation or photography project? We can step you through our creative process, pricing and more. Your journey to the red carpet begins with Richter Studios. Contact us now to learn more!

Send Jeremy a Message