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Sears Father’s Day Spot Shines

Sears Father’s Day Spot Shines

As Father’s Day approaches, the creative team at Richter Studios has put the finishing touches on a fun new spot for Sears promoting the annual celebration. It’s part of the retailer’s #DestinationDad campaign and is being shared through a variety of social channels, including YouTube, Instagram, Vine, Facebook, Twitter & Google Plus.

Working closely with the agency of record, Gerard, the crew at Richter Studios captured the spot with a Canon C-500. Filmed on location in Chicago, Richter Studios’ very own Joel Manning served as the Director, with Eric Schmidt serving as Executive Producer.

https://youtu.be/ywsesMYm6xA

This effort adds to the growing list of commercials filmed by Richter Studios in the Windy City.  The spot is one of over a dozen being filmed this summer for a variety of clients by Chicago’s Premier Video Production Company.