As Father’s Day approaches, the creative team at Richter Studios has put the finishing touches on a fun new spot for Sears promoting the annual celebration. It’s part of the retailer’s #DestinationDad campaign and is being shared through a variety of social channels, including YouTube, Instagram, Vine, Facebook, Twitter & Google Plus.
Working closely with the agency of record, Gerard, the crew at Richter Studios captured the spot with a Canon C-500. Filmed on location in Chicago, Richter Studios’ very own Joel Manning served as the Director, with Eric Schmidt serving as Executive Producer.
This effort adds to the growing list of commercials filmed by Richter Studios in the Windy City. The spot is one of over a dozen being filmed this summer for a variety of clients by Chicago’s Premier Video Production Company.