Creative approaches to storytelling are a Richter Studios specialty — and benefiting good causes along the way makes a successful project even sweeter. Using drone aerials, Richter Studios recently captured unique vantage points in a comprehensive shoot that involved Infiniti, the National Association of Basketball Coaches, the NCAA and ESPN.
The production was part of the “Infiniti Coaches’ Charity Challenge.” Now in its sixth year, the program consists of 48 NCAA Division I men’s basketball coaches competing for fan votes in a four-round contest that raises money for charities of the coaches’ choice.
Infiniti, an official corporate partner of the NCAA, has pledged to make donations throughout the competition totaling over $345,000. The farther coaches advance in the competition, the more money they raise for their respective charities. The winning coach will receive $100,000 to benefit his chosen charity. Find out more about the challenge at www.espn.com/infiniti.
“We are just thrilled with how everything turned out and glad to be part of such an exciting effort,” said CEO Jeremy Richter. “A special thanks goes out to the fine folks at PLUS Productions for bringing us on board. We’re proud to provide yet another great example of how drone aerials can help tell more engaging stories.”
See all three spots below:
Infiniti Coaches’ Charity Challenge – Part 1
Infiniti Coaches’ Charity Challenge – Part 2
Infiniti Coaches’ Charity Challenge – Full Length