Here are five timeless tips to make your next marketing video standout from the competition. Online video content has expanded so quickly over the past few years that I think it’s fair to say we’ve reached a palpable saturation point. So how can you make your marketing video a cut above the rest and become […]
It seems as though most people are familiar with the term “Squirrel!” when it comes to describing someone who is easily distracted, has a short attention span or is affected by “Shiny Object Syndrome”. Unfortunately when it comes to marketing your business, this is the mentality that you have to take into consideration. If your […]
In the span of my career, I’ve seen client pitches go from mounted boards, to PowerPoint presentations, to videos. Between the three, it’s video that has made the most difference in winning new opportunities. How important has video been for my new client pitches? Well, it’s landed me work in London, Paris, Venice and Rome, […]
Imagine funding your dream idea through a bunch of people you’ve never met. Sound crazy? Actually, it really shouldn’t. We now live in a culture of crowdfunding mania and we may just be getting started. The facts are startling: On Kickstarter alone, over $1 billion dollars has been pledged to date for a wide range of […]
Vision, passion and focus are just a few of the characteristics that the greatest filmmakers share. They also share some poignant ideas on what film making means to them. Whether you set out to produce a feature film, commercial, brand film or a corporate video, there are some similarities that I find interesting. Below are […]
Making your company’s first video may seem like a daunting task. How long should it be? Who is the target audience? Should it be a custom piece or driven entirely by stock video? Yes, there are many questions. The good news is most of them can be narrowed down by following these five simple steps. Having been […]