TV Spot Production


Video Production | CommercialsPromo Videos | Web Videos

A storied store. Kmart is one of the most long-lived and recognizable department store chains in the US. Its history dates to 1899, when it began as the S.S. Kresge Corporation. Generations of Americans of all economic circumstances have gone to Kmart for furniture, clothing, toys, electronics, health and beauty supplies, appliances, tools, and more. An iconic big-box brand like this deserved one of the top commercial production companies for its TV spot production. Richter Studios gave our Kmart promotional videos for products the fresh, youthful feeling that keeps this household name relevant.


Three little words. Love is in the air throughout this TV spot production created as a feel-good Valentine’s Day promotion. Our promotional video company highlighted all the ways — from diamond rings to electronics to toys — customers can “give more love and get more love at Kmart.”

Painstakingly lit and framed, this evocative branded film used multiple locations — homes, school, church, and barracks — to show all the places love lives. The message: love is for everyone, and so is Kmart.

Who can I speak to about a project?

If you have questions and would like to speak to us about a project, call us at (312) 861-9999 or send a message.

Send A Message To Ed!

Hats on…for St. Jude’s. The inclusion of dogs — always popular with viewing audiences — makes this series of branded films irresistible. We paired humans with canines to promote Kmart’s “giving hat,” proceeds of which benefited the renowned St. Jude Children’s Research Hospital.

Give it up for children’s cancer treatment and research. The script for the second TV commercial production benefiting St. Jude’s continues the creative wordplay used throughout the series.

Human heads, hound heads. The third and last TV spot production for the giving hat continues the split-screen creativity.

You and the crew were very professional, perfectly ready to shoot when I got there.

“We get paid for that shoot? From the looks of the production pictures, we were having too much fun. Evidence of men enjoying themselves. It was great fun. Thank you. You and the crew were very professional, perfectly ready to shoot when I got there. Great lighting. I hope I lived up to your standards.”

Bill Kurtis | Kurtis Productions

Ready To Get Started With Your Production?

Looking to have an exploratory call about how to get started with your video, animation or photography project? We can step you through our creative process, pricing and more. Your journey to the red carpet begins with Richter Studios. Contact us now to learn more!

Send Jeremy a Message