A storied store. Kmart is one of the most long-lived and recognizable department store chains in the US. Its history dates to 1899, when it began as the S.S. Kresge Corporation. Generations of Americans of all economic circumstances have gone to Kmart for furniture, clothing, toys, electronics, health and beauty supplies, appliances, tools, and more. An iconic big-box brand like this deserved one of the top commercial production companies for its TV spot production. Richter Studios gave our Kmart promotional videos for products the fresh, youthful feeling that keeps this household name relevant.
KMART – “I LOVE YOU” COMMERCIAL | BIG BOX DEPARTMENT STORE INDUSTRY
Three little words. Love is in the air throughout this TV spot production created as a feel-good Valentine’s Day promotion. Our promotional video company highlighted all the ways — from diamond rings to electronics to toys — customers can “give more love and get more love at Kmart.”
Painstakingly lit and framed, this evocative branded film used multiple locations — homes, school, church, and barracks — to show all the places love lives. The message: love is for everyone, and so is Kmart.
Give it up for children’s cancer treatment and research. The script for the second TV commercial production benefiting St. Jude’s continues the creative wordplay used throughout the series.
You and the crew were very professional, perfectly ready to shoot when I got there.
“We get paid for that shoot? From the looks of the production pictures, we were having too much fun. Evidence of men enjoying themselves. It was great fun. Thank you. You and the crew were very professional, perfectly ready to shoot when I got there. Great lighting. I hope I lived up to your standards.”