Live Action Commercial

Brookfield Zoo

Video Production | Commercials | Promo Videos | Character Animation | Live Action Compositing

This place is a zoo! On its 216-acre campus just outside Chicago, the Chicago Zoological Society’s Brookfield Zoo houses more than 450 species of animals. Always taking a fresh approach to its exhibits, the zoo frequently hosts special events focused on particular species. For this fun live action commercial promoting a summer insect exhibit, our promotional video company happily winged and legged it over to Brookfield and other locations.


Creepy, crawly, and cool. For its Xtreme Bugs exhibit featuring live and animatronic insects, Brookfield Zoo sought a super-creative, family-friendly approach: just the kind of work for which our promotional video company is known.

This live action commercial was designed as a spoof on a trailer for a summer blockbuster movie — rated G for “gigantic” — right down to the ominous-sounding voiceover (cast with the help of our partner In addition to live footage, we used photo manipulation to make the bugs appear to be moving in 3D space. Our cast, crew, and client all had a lot of fun on this TV commercial production, which got smiles from viewers and sent zoogoers scurrying to see the unique exhibit.

What could have been a static, mundane testimonial transformed into a delightful and engaging film.

“Thanks, Richter Studios, for the best SPR video yet! From the start of the project, the team showed an acute interest in our objective for the film and the story we had hoped to tell. They skillfully prompted our interviewees and captured all of the important details. I loved their ability to take creative ideas, build upon them, and make them come to life. What could have been a static, mundane testimonial transformed into a delightful and engaging film. We're thrilled with the result.”

Rebecca Butman | SPR Consulting

Ready To Get Started With Your Production?

Looking to have an exploratory call about how to get started with your video, animation or photography project? We can step you through our creative process, pricing and more. Your journey to the red carpet begins with Richter Studios. Contact us now to learn more!

Send Jeremy a Message