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Instructional Videos: Empower Your Customers

Instructional videos provide your customers with the information they are seeking. By providing great visual instructions, you are empowering them and fostering brand trust and loyalty. We differentiate your instructional videos through the power of digital cinema.


What Is An Instructional Video and Why Invest In Them?

An instructional video demonstrates how to use a product or service. When done correctly, they can empower your customers and have the potential to build strong brand loyalty and trust. Typically, instructional videos:

  • Contain clear, concise messaging so the viewer can easily follow along
  • Are meant to be fun and engaging. Positive experiences with your product or service inspires brand loyalty.
  • Avoid getting into deep detail. Keeping it at a high level encourages participation.

Many instructional videos feature scripted messaging — conveyed through voice narration, dialogue, or onscreen text. If an emotional payoff is desired, consider including a music track for viewers as they work toward the finish line.

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What Are Best Practices For Instructional Video Production?

Instructional videos tend to be pretty straightforward. Here are some general principles to consider when planning your next instructional video:

  • Know your target audience.
  • Define your key messaging, takeaways, or call-to-action.
  • Less is more. Avoid the temptation to say too much.
  • Don’t fret over the length of the video. There is no magic duration for instructional videos. Viewers will be patient if the information provided is helpful.
  • Be authentic. Keep it fun and stay true to your brand.

A well-produced instructional video is a great way to feature the genius behind your product or service. Educated consumers who have positive experiences with your brand can become great advocates to future prospects.

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What Is The Process For Creating An Instructional Video?

Like any video production, you’ll follow a linear flow from Pre-Production, to Production, and through to Post-Production:

  • Select a messaging style that is a good fit to demonstrate how your product or service works.
  • Determine whether you want to cast onscreen talent (hand models or full person) or a voice-over to explain instructions.
  • Identify and secure the ideal filming location.
  • Plan your shots and develop storyboards when appropriate.

Taking added time and care during Pre-Production to address topics like these is the best way to ensure a successful outcome while avoiding wasted effort and unnecessary expense.

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How Can I Differentiate My Instructional Video Production?

How-To and instructional videos are everywhere now. To make an impression on your viewing audience, focus on fun and quality with your effort. The more cinematic you make your video, the better the retention and emotional connection viewers will have with your brand. To achieve this, you’ll need a cinematic approach to production:

  • Keep the message simple and focus on the emotion you want your audience to feel (ie. “have a sense of accomplishment!”).
  • Cast professional talent and hire a professional production crew.
  • Film with cinema-grade cameras and lenses.
  • Go beyond a tripod to introduce camera motion.
  • Don’t skimp on gaffers. Lighting is critical to achieving a cinematic look.
  • Add animation/graphics where appropriate.

Take a deeper dive into these topics and more by exploring how Richter Studios can differentiate your brand by clicking the link below.

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Facts About Video Production By Richter Studios

The master craftsmen at Richter Studios have developed over 10,000 “films” over 20 years. Our portfolio has won over 50 international awards.

Companies which are a good fit to retain Richter Studios have a deep affinity for creative excellence. We seek to build lasting partnerships that inspire our creative team to develop powerful video and animation solutions for our clients. Our pricing structure reflects the craftsmanship which has been featured at the world’s most celebrated red carpet events.

How Long Does It Take To Produce A Video?

It often depends on the style of the video that you’d like to produce. An instructional video, trade show video, or social media video can take as little as 4-6 weeks. Larger productions — like brand films or commercials — can take 8-12 weeks.

How Much Does It Cost To Produce A Video?

An animation-based explainer video can cost as little as $15K. Productions that require custom filming — like corporate videos or testimonial videos — typically begin around $20K. Larger productions — like brand films or commercials — which require multiple days of filming, aerial cinematography, or sophisticated animations often range between $50K to $100K. If you have an established budget, we can also work backwards to find the creative approach that’s right for you. Repeat clients enjoy more flexible rates and priority scheduling.

What Do I Need To Do To Get Started With Richter Studios?

The easiest way to get started is to visit our contact page and fill out a brief form. You can also call us by phone at (312) 861-9999 or chat with our representatives directly from this page. Once we learn more about your project, we’ll prepare a formal proposal outlining our approach with a line item cost.

Instructional Videos

Looking for some great instructional video examples?

Each of these clients leveraged our instructional video production services. No two productions are exactly the same but we encourage you to explore our portfolio to view examples of similar work or to find inspiration for your next video production.

Lights! Camera! Take Action on Your Next Production!

As Pioneers in the Golden Age of Digital Cinema®, we're a Chicago production company like no other. Our unique cinematic approach can make a dramatic impact on your next video or animation project. Contact us now to learn more!

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