CHICAGO, IL---August 14, 2007--- After working with The Walsh Group on a variety of marketing initiatives over the past two years, Richter Studios is proud to announce that their successful collaboration has resulted in the undertaking of a company-wide video initiative to be unveiled at its annual gathering in Lake Geneva, Wisconsin.

“We’re so proud to have been awarded this initiative,” stated President Jeremy Richter. “The Walsh Group is widely recognized as one of the top construction firms in America, and given that the origins of Richter Studios stem from the same industry makes this announcement very special to our team.” Richter Studios was founded by Jeremy Richter and brother David in 1997 after Jeremy ended his accomplished tenure as Multimedia Director for architecture and engineering firm, AECOM.

High-Definition shooting for the initiative will include dozens of hours of footage taken from extreme aerial positions, including 360° pans of the Chicago skyline from the 60-story-high boom of a Walsh Construction tower crane. Other HD footage of project sites along the Chicago River and Lake Michigan will be captured from helicopter mounts and skyscraper rooftops. In addition to Chicago, Richter Studios will also be filming key Walsh sites in Arizona, California, Florida, Georgia, Indiana, Mississippi, North Carolina and Texas.

“The partnership with Richter Studios is a key component of our strategy to define our corporate agenda and enhance our corporate image for our management, our employees and our customers,” Stated Craig Atkinson, Director of Career Development for The Walsh Group. “As we have transformed from a small family company into a multi-billion dollar corporation, we realize how important it to continue investing in our people and promoting the corporate values and culture that have contributed to our success. The multimedia materials created through our partnership with Richter Studios play a critical role in our corporate communications program. These assets allow us to build a compelling stories to demonstrate our capabilities as a contractor or highlight our ongoing commitment to quality and safety to customers and position our company as a progressive employer in order to attract and retain talented and productive employees.”

“This is an unprecedented opportunity for Richter Studios,” concluded Richter. Our demo reel is going to speak volumes through the work we’re presently doing for Walsh. To think that the same video crew that once shot with Mini-DV handheld cameras a decade ago is now shooting 1080P High-Definition content from the vantage point of world’s greatest skyscrapers is remarkable.”

The Walsh Group is a 108-year old family owned business in its third generation of leadership, providing general contracting, construction management and design-build services. The Chicago-based company maintains a national presence within the industry through twelve regional offices. The Walsh Group provides services through the operations of two subsidiaries: Walsh Construction and Archer Western Contractors. The Walsh Group is listed as the nation’s 18th largest contractor in ENR’s Top 400.

Richter Studios is an award-winning multimedia provider based in Chicago. The company’s core offerings include high-definition filming, interactive programming, 2D/3D animation, graphic design and web development. As a leading pioneer in the multimedia space, Richter Studios has been actively engaged in the democratization of digital video for over a decade. In addition to its video efforts, Richter Studios is also spearheading a major effort to promote and distribute Presented By Inc., an advanced presentation software application that truly fits into the 21st century’s golden age of multimedia.

Press Contact:
Jeremy Richter
Richter Studios
(312) 861.9999
jrichter@richterstudios.com