This is an often misunderstand area due to the emergence of a wide variety of websites offering licensed content. A good rule of thumb to follow is the more expensive licensed content is, the more unique it will be for your brand (less companies are using it in their videos). On the flip side, the less expensive licensed content is, the less unique (more companies are using it in their videos) it will be for your brand. Also, it must be understood that any creative content that is purchased for use in a video is licensed content, including “royalty-free” content. So the key takeaway is that nothing is for free and it’s important to understand your obligations if you want to incorporate licensed content into your video.
At Richter Studios, our team of master craftsmen has a great appreciation for the arts. We understand the effort that went into creating the licensed content we incorporate into your production. At the close of your project, our producers will facilitate whatever agreements are necessary to allow your video to feature licensed content per the distribution channels desired. This is old hat to us, so relax and enjoy sharing your project!
After the Licensing portion is completed, we have finished our process. All that’s left is to celebrate and share your masterpiece.
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